Products & Services
PICA Awards
How to Market Your Company Using PICA Awards
PICA Award recipient enjoy the following benefits:
- News releases sent out on their behalf to their local and regional newspapers as well as national trade and consumer/marketing/advertising publications
- Letters, with an enclosed PICA Awards catalog, are sent to Carolina print buyers and advertising agencies encouraging them to utilize PICA’s award-winning members for print vendor contacts, and to search PrintAccess for Carolina printing firms
- News releases are also posted on online industry news services
- A customized marketing CD, with a news release PDF, logos, and a PICA Awards Fact Sheet, are given to each award-winning firm
To market their companies, PICA Award recipients may:
- Purchase plaques or certificates for customers (great way to build customer loyalty)
- Send out news releases on behalf of their customers (another great way to build customer loyalty)
- Create and print self-promotion materials, with the PICA Award-winner logo, distributed to current and prospective customers
- Posting the news and the logo on the company website
- Incorporating the logo on stationery, including letterhead, envelopes, business cards, RFPs, Estimates, and on telephone directory display ads
- Distribute letters to all current and prospective customers announcing the awards
- Advertise the award in trade and consumer magazines
To use the PICA Awards as an employee recognition tool, recipients may:
- Monogram the PICA Award winner logo onto uniforms
- Mention which employees worked on PICA Award-winning entries in internal newsletters and publicly thank them for their quality craftsmanship