Why Branding Matters for Print Companies
Why Branding Matters & is the Ultimate Growth Engine for Print Companies When it comes to print service providers, we often obsess over the technicalities… DPI, GSM, CMYK color profiles, and the sheer mechanical roar of a strong offset press or a high-end digital press. We sell physical creative collateral. We sell the way ink hits paper. However, there is a common trap that many print shop owners fall into… the commodity trap. When you position your business solely on the hardware you own or the speed at which you can turn around a flyer, you aren’t building