Print Is Info
Print Is Info
What Is PRINT IS
PRINT IS: is an awareness‐and‐promotion campaign powered by the Printing Industry of the Carolinas (PICA). Its mission is to elevate how consumers and decision-makers perceive print, emphasizing its real value, versatility, sustainability, and security.
Key Objectives:
- Inform the Market — Help people understand what print can do, beyond common assumptions.
- Increase Demand — Encourage individuals, businesses, and organizations to choose print when it makes sense.
- Differentiate Products — Showcase how various forms of print (packaging, direct mail, stationery, etc.) can stand out and deliver in ways digital media may not.
Its vision extends beyond commerce: PRINT IS also seeks to remind the public that print has a vital role in inspiring action, building relationships, and being a tangible, trustworthy form of communication. printis.info
Why PRINT IS Works
Here are the pillars that PRINT IS promotes:
- Versatility — Print isn’t just paper and ink. It includes a wide spectrum of communication materials, from packaging to publications, from marketing collateral to product labels. Print adapts.
- Effectiveness — In many cases, print has proven performance: in mail retention, attention, tactile experience, credibility, etc. It’s not simply “old media” but rather media with strengths that digital doesn’t always replicate.
- Sustainability — Print can be produced in environmentally responsible ways. From sourcing to production and disposal/recycling, the initiative emphasizes doing print well in terms of environmental impact.
- Security — Physical print can offer security and trust (issues around privacy, permanence, and authenticity) that digital often struggles with. Against concerns like hacking, phishing, ephemeral content, print offers stability.
Impact on the Printing Industry
The PRINT IS campaign works in multiple ways to benefit the print industry:
- Raising Awareness — Helps printers, designers, marketers, and business decision-makers understand the strengths of print. Better-informed customers make better decisions; for print businesses, that means a more favorable marketplace.
- Differentiating Print Businesses — Printers who align with or promote the PRINT IS… message can use it as a competitive advantage, showing that they are committed not only to quality but also to sustainability and innovation.
- Growing Demand for Print — With clearer messaging about what print brings to the table, the campaign aims to increase orders for print, or maintain demand where digital might be taking over.
- Shaping Industry Standards — By clarifying myths vs. facts, sharing best practices (especially for sustainable print), reinforcing security concerns, PRINT IS… helps establish higher expectations for print quality, materials, and ethics.
- Inspiring Careers in Print — Beyond its business impact, PRINT IS highlights the wide range of career opportunities in today’s printing industry. From creative design and digital technology to engineering, logistics, and leadership, print offers meaningful, innovative, and well-paying careers. Parents, students, and educators are encouraged to explore the industry as a dynamic career path that combines creativity, technology, and purpose.
Impact on the General Public & Decision-Makers
Beyond the industry, PRINT IS seeks to reach people who may not think about print’s potential every day—consumers, corporate leaders, nonprofit and public sector buyers. Here’s how it has (and can) make a difference: Informed Choices — When organizations or individuals understand the strengths and trade-offs of print vs. digital, they can make smarter choices in communications, marketing, or operations.
The PRINT IS campaign works in multiple ways to benefit the print industry:
- Raising Awareness — Helps printers, designers, marketers, and business decision-makers understand the strengths of print. Better-informed customers make better decisions; for print businesses, that means a more favorable marketplace.
- Differentiating Print Businesses — Printers who align with or promote the PRINT IS… message can use it as a competitive advantage, showing that they are committed not only to quality but also to sustainability and innovation.
- Growing Demand for Print — With clearer messaging about what print brings to the table, the campaign aims to increase orders for print, or maintain demand where digital might be taking over.
- Shaping Industry Standards — By clarifying myths vs. facts, sharing best practices (especially for sustainable print), reinforcing security concerns, PRINT IS… helps establish higher expectations for print quality, materials, and ethics.
- Inspiring Careers in Print — Beyond its business impact, PRINT IS highlights the wide range of career opportunities in today’s printing industry. From creative design and digital technology to engineering, logistics, and leadership, print offers meaningful, innovative, and well-paying careers. Parents, students, and educators are encouraged to explore the industry as a dynamic career path that combines creativity, technology, and purpose.
Why PRINT IS Matters
In summary, PRINT IS is more than a promotional campaign. It’s an effort to ensure that print remains relevant, trusted, and valued—not just by people in the printing world, but by everyone who receives printed materials, or needs to make decisions about communication channels. As media landscapes evolve, PRINT IS anchors print in its strengths and helps both industry and public make more balanced, informed communications choices.
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