Resources and Information

The PICA Foundation was formed as a charitable organization to promote education in the printing industry for North and South Carolina. 

Print is the oldest form of communication, it continues to evolve as technology changes, but remains a measurable resource for marketing in all the venues.

When looking for that special process or equipment, you can find it all here.

  

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Past Events

November 2020

PICA 2020 Fall Conference [session 7] Strategies for Expanding Your Business

November 12, 2020 @ 11:00 am - 12:00 pm

Thursday, November 12 from 11:00 - Noon Management & Expansion Session David Pitts, Retired Co-Founder, Classic Graphics Strategies for Expanding Your Business Is adding capabilities the right way to increase your sales? How do you know when and what to add? Classic Graphics went from being "just a printer" to offering printing, digital printing, grand format printing, digital web printing, mailing, kitting, fulfillment, and design. David will talk about the strategic decisions behind adding those services and how they impacted his business.  Member Pricing:…

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PICA 2020 Fall Conference [session 8] What’s Next? Print and Prospecting in a Pandemic

November 12, 2020 @ 1:00 pm - 2:00 pm

Thursday, November 12 from 1:00 – 2:00 p.m. Sales Session Deborah Corn, Intergalactic Ambassador to The Printerverse What’s Next? Print and Prospecting in a Pandemic New Business Development can be a long and winding road these days with little payoff. Deborah Corn, Intergalactic Ambassador to the Printerverse will share a strategy for prospecting that requires patience, and the willingness to try something new along the way. Member Pricing: For the week (10 sessions) the cost for your company to have one login is…

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PICA 2020 Fall Conference [session 9] Social Media Tools for Reaching a Larger Client Base

November 13, 2020 @ 11:00 am - 12:00 pm

Friday, November 13 from 11:00 - Noon Sales Session Bob Cargill, Bob Cargill Creative Selling Print with Social Media In this presentation, Bob Cargill will talk about the importance of authenticity, transparency and immediacy on social media, especially during the pandemic, but also going forward. He will share a handful of examples of brands that have pivoted during these tough times, softening their messages and offers to align with how people are feeling these days. Member Pricing: For the week (10 sessions) the cost for your…

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PICA 2020 Fall Conference [session 10] Social Media Tools for Reaching a Larger Client Base

November 13, 2020 @ 1:00 pm - 2:00 pm

Friday, November 13 from 1:00 – 2:00 p.m. Sales Session Bob Cargill, Bob Cargill Creative Social Media Tools for Reaching a Larger Client Base This session with Bob Cargill covers both organic and paid social media, including how you can promote your content on LinkedIn and Twitter to reach an exponentially larger audience. You will learn how the “social” in social media can contribute to the success of your traditional marketing efforts. Member Pricing: For the week (10 sessions) the cost for your company to…

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January 2021

2020 PICA Awards Entry Deadline

January 15 @ 8:00 am - 5:00 pm
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March 2021

thINK: Direct Mail — Capitalizing on the Opportunity as the Economy Recovers

March 16 @ 2:00 pm - 3:00 pm

Free webinar for PICA members: For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching…

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April 2021

2020 PICA Awards Program

April 14 @ 11:30 am - 2:00 pm

2020 PICA Awards Program Registration Wednesday, April 14, 2021 11:30 – Noon      Virtual Winners on Display Noon - 2:00 p.m. Presentation of Sponsored Winners Registration required  

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Sustainability What You Need To Know

April 20 @ 2:00 pm - 3:00 pm

Let’s discuss environmentally friendly terms and the use of sustainable products.   In today's marketplace, your customers are demanding long-term solutions so that brand owners can reduce environmental impacts and climate change. The abundance of terms and product options used in the "sustainability movement" can be complex and confusing.   Here's what you'll learn: The difference between recyclable, repulpable, compostable and biodegradable. When do you really need FSC-certified material? What does this process look like and do you need to…

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PICA Foundation 9th Annual Golf Classic

April 21 @ 11:30 am - 5:00 pm

The 9th Annual PICA Foundation Golf Classic is coming by April 21, 2021! Come join us for an afternoon of golf, fun and prizes at the Olde Sycamore Golf Plantation, just off I-485 in Mint Hill, NC! Net proceeds from this tournament will go to support the various scholarship programs sponsored by the PICA Foundation. Scholarship programs include: • Community College students studying Graphic Communications at select NC and SC community colleges. • Undergraduate students studying Graphic Arts & Imaging Technology…

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May 2021

Coating Products for Market Segments Functionality and Performance

May 26 @ 2:00 pm - 3:00 pm

This presentation will explore differences in Graphic Arts Coatings Applications. Here's what you'll learn: 1. Coating Products for different Market Segments including: Wide Format Digital Flexographic and Lithographic 2.  We'll discuss their purposes of functionality and performance.  What are the features and benefits? Resistance to fading, weathering, heat, and scuffing, etc. As well as chemical resistance, i.e. cleaners and sanitizers, alcohol, moisture, grease and oil. Prevention of antimicrobial growth, i.e. mold, mildew, fungus, bacteria. How do they satisfy the needs…

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ILC
The Printing Industry of the Carolinas, Inc. (PICA) is the regional trade association for print manufacturing in North and South Carolina. We provide member companies with opportunities to access value-added resources and services designed to help them be more effective, efficient and profitable. PICA continuously provides members with a significant return on investment.
Our Purpose: Promoting the Industry – Focused on Member Success!
Our Vision: Advocate / Educate / Inform / Lead
Our Mission: To promote the common interest of the printing industry; and to help our members prosper, both individually and collectively, through fellowship, education and cooperative action.