Past Events

Wednesday, November 11 from 11:00 - Noon Management & Production Session Shawn Osborn, Esko Things We Can Automate Shawn Osborn will present a 2-part session that begins with the basics of workflow automation, from approval through pre-press, CSR and pre-flighting, and how to apply it to a wide variety of projects. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59 . For employees working remotely, there is an additional cost of $5 per…

Wednesday, November 11 from 1:00 – 2:00 p.m. Management & Production Session Shawn Osborn, Esko  PDF, Design, and Automation Software Shawn’s second session will be a deep dive demonstration of file preparation and execution. He will show you how to use PDF editor software, design software and automation software to its fullest potential, with a live application that results in a multipage pdf. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59…

Thursday, November 12 from 11:00 - Noon Management & Expansion Session David Pitts, Retired Co-Founder, Classic Graphics Strategies for Expanding Your Business Is adding capabilities the right way to increase your sales? How do you know when and what to add? Classic Graphics went from being "just a printer" to offering printing, digital printing, grand format printing, digital web printing, mailing, kitting, fulfillment, and design. David will talk about the strategic decisions behind adding those services and how they impacted his business.  Member Pricing:…

Thursday, November 12 from 1:00 – 2:00 p.m. Sales Session Deborah Corn, Intergalactic Ambassador to The Printerverse What’s Next? Print and Prospecting in a Pandemic New Business Development can be a long and winding road these days with little payoff. Deborah Corn, Intergalactic Ambassador to the Printerverse will share a strategy for prospecting that requires patience, and the willingness to try something new along the way. Member Pricing: For the week (10 sessions) the cost for your company to have one login is…

Friday, November 13 from 11:00 - Noon Sales Session Bob Cargill, Bob Cargill Creative Selling Print with Social Media In this presentation, Bob Cargill will talk about the importance of authenticity, transparency and immediacy on social media, especially during the pandemic, but also going forward. He will share a handful of examples of brands that have pivoted during these tough times, softening their messages and offers to align with how people are feeling these days. Member Pricing: For the week (10 sessions) the cost for your…

Friday, November 13 from 1:00 – 2:00 p.m. Sales Session Bob Cargill, Bob Cargill Creative Social Media Tools for Reaching a Larger Client Base This session with Bob Cargill covers both organic and paid social media, including how you can promote your content on LinkedIn and Twitter to reach an exponentially larger audience. You will learn how the “social” in social media can contribute to the success of your traditional marketing efforts. Member Pricing: For the week (10 sessions) the cost for your company to…

Free webinar for PICA members: For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching…