Monday, November 9 from 1:00 – 2:00 p.m. Management Training Session Wayne Lynn, Lynn Consulting The Keys to Managerial Effectiveness in a VUCA World An explanation of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) will start the discussion. A VUCA environment leads to emotional issues in organizations that lead to stress on the individual members. We will look at the mindsets that must be adopted for your company to effectively deal with and overcome sources of stress. A company must achieve a…
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Tuesday, November 10 from 11:00 - Noon Sales & Marketing Session Ron Rosenberg, Quality Talk Web SOS: Simple Online Solutions to Grow Your Business Part 1 - Building Your Website Understanding the Characteristics of an Effective Website Assessing Your Website Structure and Performance Refining Your Message to Connect with Customers Incorporating Effective Visuals to Generate Interest Lunchtime "Homework" Determine Strengths & Weaknesses of Your Current Website Select Areas of Your Website That Need Attention Identify Questions You May Have About Your Website Member…
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Tuesday, November 10, 20201:00 PM - 2:00 PM EDT 2021 Postal Rate & Regulation Proposed Changes Yes, rates will change next year, but the question is by what degree, and will those be accompanied by changes to the rate structure, discounts, and fees? Will there be classification changes, new products and services? What’s the timeline? Learn about what is likely to be happening so you can better inform your clients and build your company’s value. Register Today.
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Tuesday, November 10 from 1:00 – 2:00 p.m. Sales & Marketing Session Ron Rosenberg, Quality Talk Web SOS: Simple Online Solutions to Grow Your Business Part 2 - Building Your Business Understanding Traffic & Conversion to Get Better Traction Integrating with Your CRM/Customer Database Measuring Results and Return on Investment Putting it All Together This will be a powerful program that will incorporate specific examples from the printing industry provided in advance by PICA members. Member Pricing: For the week (10…
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Wednesday, November 11 from 11:00 - Noon Management & Production Session Shawn Osborn, Esko Things We Can Automate Shawn Osborn will present a 2-part session that begins with the basics of workflow automation, from approval through pre-press, CSR and pre-flighting, and how to apply it to a wide variety of projects. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59 . For employees working remotely, there is an additional cost of $5 per…
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Wednesday, November 11 from 1:00 – 2:00 p.m. Management & Production Session Shawn Osborn, Esko PDF, Design, and Automation Software Shawn’s second session will be a deep dive demonstration of file preparation and execution. He will show you how to use PDF editor software, design software and automation software to its fullest potential, with a live application that results in a multipage pdf. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59…
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Thursday, November 12 from 11:00 - Noon Management & Expansion Session David Pitts, Retired Co-Founder, Classic Graphics Strategies for Expanding Your Business Is adding capabilities the right way to increase your sales? How do you know when and what to add? Classic Graphics went from being "just a printer" to offering printing, digital printing, grand format printing, digital web printing, mailing, kitting, fulfillment, and design. David will talk about the strategic decisions behind adding those services and how they impacted his business. Member Pricing:…
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Thursday, November 12 from 1:00 – 2:00 p.m. Sales Session Deborah Corn, Intergalactic Ambassador to The Printerverse What’s Next? Print and Prospecting in a Pandemic New Business Development can be a long and winding road these days with little payoff. Deborah Corn, Intergalactic Ambassador to the Printerverse will share a strategy for prospecting that requires patience, and the willingness to try something new along the way. Member Pricing: For the week (10 sessions) the cost for your company to have one login is…
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Friday, November 13 from 11:00 - Noon Sales Session Bob Cargill, Bob Cargill Creative Selling Print with Social Media In this presentation, Bob Cargill will talk about the importance of authenticity, transparency and immediacy on social media, especially during the pandemic, but also going forward. He will share a handful of examples of brands that have pivoted during these tough times, softening their messages and offers to align with how people are feeling these days. Member Pricing: For the week (10 sessions) the cost for your…
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Friday, November 13 from 1:00 – 2:00 p.m. Sales Session Bob Cargill, Bob Cargill Creative Social Media Tools for Reaching a Larger Client Base This session with Bob Cargill covers both organic and paid social media, including how you can promote your content on LinkedIn and Twitter to reach an exponentially larger audience. You will learn how the “social” in social media can contribute to the success of your traditional marketing efforts. Member Pricing: For the week (10 sessions) the cost for your company to…
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