Past Events

Thursday, November 12 from 1:00 – 2:00 p.m. Sales Session Deborah Corn, Intergalactic Ambassador to The Printerverse What’s Next? Print and Prospecting in a Pandemic New Business Development can be a long and winding road these days with little payoff. Deborah Corn, Intergalactic Ambassador to the Printerverse will share a strategy for prospecting that requires patience, and the willingness to try something new along the way. Member Pricing: For the week (10 sessions) the cost for your company to have one login is…

Friday, November 13 from 11:00 - Noon Sales Session Bob Cargill, Bob Cargill Creative Selling Print with Social Media In this presentation, Bob Cargill will talk about the importance of authenticity, transparency and immediacy on social media, especially during the pandemic, but also going forward. He will share a handful of examples of brands that have pivoted during these tough times, softening their messages and offers to align with how people are feeling these days. Member Pricing: For the week (10 sessions) the cost for your…

Friday, November 13 from 1:00 – 2:00 p.m. Sales Session Bob Cargill, Bob Cargill Creative Social Media Tools for Reaching a Larger Client Base This session with Bob Cargill covers both organic and paid social media, including how you can promote your content on LinkedIn and Twitter to reach an exponentially larger audience. You will learn how the “social” in social media can contribute to the success of your traditional marketing efforts. Member Pricing: For the week (10 sessions) the cost for your company to…

Free webinar for PICA members: For years now, the so-called common wisdom was that “print is dead” and digital media will make applications, such as direct mail communications completely obsolete. But as the economy recovers, direct mail is making a comeback. More workers are at home and mail is effective at capturing attention. Service providers are leveraging tools like retargeting. B2B organizations will be taking fewer in person sales calls and a quality mailing piece will be essential to reaching…

2020 PICA Awards Program Registration Wednesday, April 14, 2021 11:30 – Noon      Virtual Winners on Display Noon - 2:00 p.m. Presentation of Sponsored Winners Registration required  

Let’s discuss environmentally friendly terms and the use of sustainable products.   In today's marketplace, your customers are demanding long-term solutions so that brand owners can reduce environmental impacts and climate change. The abundance of terms and product options used in the "sustainability movement" can be complex and confusing.   Here's what you'll learn: The difference between recyclable, repulpable, compostable and biodegradable. When do you really need FSC-certified material? What does this process look like and do you need to…

The 9th Annual PICA Foundation Golf Classic is coming by April 21, 2021! Come join us for an afternoon of golf, fun and prizes at the Olde Sycamore Golf Plantation, just off I-485 in Mint Hill, NC! Net proceeds from this tournament will go to support the various scholarship programs sponsored by the PICA Foundation. Scholarship programs include: • Community College students studying Graphic Communications at select NC and SC community colleges. • Undergraduate students studying Graphic Arts & Imaging Technology…