Resources and Information

The PICA Foundation was formed as a charitable organization to promote education in the printing industry for North and South Carolina. 

Print is the oldest form of communication, it continues to evolve as technology changes, but remains a measurable resource for marketing in all the venues.

When looking for that special process or equipment, you can find it all here.

  

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Past Events

November 2020

PICA 2020 Fall Conference [session 2] The Keys to Managerial Effectiveness in a VUCA World

November 9 @ 1:00 pm - 2:00 pm

Monday, November 9 from 1:00 – 2:00 p.m. Management Training Session Wayne Lynn, Lynn Consulting The Keys to Managerial Effectiveness in a VUCA World An explanation of VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) will start the discussion. A VUCA environment leads to emotional issues in organizations that lead to stress on the individual members. We will look at the mindsets that must be adopted for your company to effectively deal with and overcome sources of stress. A company must achieve a…

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PICA 2020 Fall Conference [session 3] Web SOS: Simple Online Solutions to Grow Your Business Part 1

November 10 @ 11:00 am - 12:00 pm

Tuesday, November 10 from 11:00 - Noon Sales & Marketing Session Ron Rosenberg, Quality Talk Web SOS: Simple Online Solutions to Grow Your Business Part 1 - Building Your Website Understanding the Characteristics of an Effective Website Assessing Your Website Structure and Performance Refining Your Message to Connect with Customers Incorporating Effective Visuals to Generate Interest Lunchtime "Homework" Determine Strengths & Weaknesses of Your Current Website Select Areas of Your Website That Need Attention Identify Questions You May Have About Your Website Member…

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WEBINAR: 2021 Postal Rate & Regulation Proposed Changes

November 10 @ 1:00 pm

Tuesday, November 10, 20201:00 PM - 2:00 PM EDT   2021 Postal Rate & Regulation Proposed Changes  Yes, rates will change next year, but the question is by what degree, and will those be accompanied by changes to the rate structure, discounts, and fees?  Will there be classification changes, new products and services?  What’s the timeline?  Learn about what is likely to be happening so you can better inform your clients and build your company’s value. Register Today. 

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PICA 2020 Fall Conference [session 4] Web SOS: Simple Online Solutions to Grow Your Business Part 2

November 10 @ 1:00 pm - 2:00 pm

Tuesday, November 10 from 1:00 – 2:00 p.m. Sales & Marketing Session Ron Rosenberg, Quality Talk Web SOS: Simple Online Solutions to Grow Your Business Part 2 - Building Your Business Understanding Traffic & Conversion to Get Better Traction Integrating with Your CRM/Customer Database Measuring Results and Return on Investment Putting it All Together This will be a powerful program that will incorporate specific examples from the printing industry provided in advance by PICA members. Member Pricing: For the week (10…

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PICA 2020 Fall Conference [session 5] Things We Can Automate

November 11 @ 11:00 am - 12:00 pm

Wednesday, November 11 from 11:00 - Noon Management & Production Session Shawn Osborn, Esko Things We Can Automate Shawn Osborn will present a 2-part session that begins with the basics of workflow automation, from approval through pre-press, CSR and pre-flighting, and how to apply it to a wide variety of projects. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59 . For employees working remotely, there is an additional cost of $5 per…

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PICA 2020 Fall Conference [session 6]  PDF, Design, and Automation Software

November 11 @ 1:00 pm - 2:00 pm

Wednesday, November 11 from 1:00 – 2:00 p.m. Management & Production Session Shawn Osborn, Esko  PDF, Design, and Automation Software Shawn’s second session will be a deep dive demonstration of file preparation and execution. He will show you how to use PDF editor software, design software and automation software to its fullest potential, with a live application that results in a multipage pdf. Member Pricing: For the week (10 sessions) the cost for your company to have one login is $59…

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PICA 2020 Fall Conference [session 7] Strategies for Expanding Your Business

November 12 @ 11:00 am - 12:00 pm

Thursday, November 12 from 11:00 - Noon Management & Expansion Session David Pitts, Retired Co-Founder, Classic Graphics Strategies for Expanding Your Business Is adding capabilities the right way to increase your sales? How do you know when and what to add? Classic Graphics went from being "just a printer" to offering printing, digital printing, grand format printing, digital web printing, mailing, kitting, fulfillment, and design. David will talk about the strategic decisions behind adding those services and how they impacted his business.  Member Pricing:…

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PICA 2020 Fall Conference [session 8] What’s Next? Print and Prospecting in a Pandemic

November 12 @ 1:00 pm - 2:00 pm

Thursday, November 12 from 1:00 – 2:00 p.m. Sales Session Deborah Corn, Intergalactic Ambassador to The Printerverse What’s Next? Print and Prospecting in a Pandemic New Business Development can be a long and winding road these days with little payoff. Deborah Corn, Intergalactic Ambassador to the Printerverse will share a strategy for prospecting that requires patience, and the willingness to try something new along the way. Member Pricing: For the week (10 sessions) the cost for your company to have one login is…

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PICA 2020 Fall Conference [session 9] Social Media Tools for Reaching a Larger Client Base

November 13 @ 11:00 am - 12:00 pm

Friday, November 13 from 11:00 - Noon Sales Session Bob Cargill, Bob Cargill Creative Selling Print with Social Media In this presentation, Bob Cargill will talk about the importance of authenticity, transparency and immediacy on social media, especially during the pandemic, but also going forward. He will share a handful of examples of brands that have pivoted during these tough times, softening their messages and offers to align with how people are feeling these days. Member Pricing: For the week (10 sessions) the cost for your…

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PICA 2020 Fall Conference [session 10] Social Media Tools for Reaching a Larger Client Base

November 13 @ 1:00 pm - 2:00 pm

Friday, November 13 from 1:00 – 2:00 p.m. Sales Session Bob Cargill, Bob Cargill Creative Social Media Tools for Reaching a Larger Client Base This session with Bob Cargill covers both organic and paid social media, including how you can promote your content on LinkedIn and Twitter to reach an exponentially larger audience. You will learn how the “social” in social media can contribute to the success of your traditional marketing efforts. Member Pricing: For the week (10 sessions) the cost for your company to…

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Thank a Printer

The Printing Industry of the Carolinas, Inc. (PICA) is the regional trade association for print manufacturing in North and South Carolina. We provide member companies with opportunities to access value-added resources and services designed to help them be more effective, efficient and profitable. PICA continuously provides members with a significant return on investment.
Our Purpose: Promoting the Industry – Focused on Member Success!
Our Vision: Advocate / Educate / Inform / Lead
Our Mission: To promote the common interest of the printing industry; and to help our members prosper, both individually and collectively, through fellowship, education and cooperative action.