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DTC Webinar – El Toro: Winning Online Consumers Through Offline Communication

August 22, 2018 @ 2:00 pm - 3:00 pm

El Toro is revolutionizing print and digital advertising through its distinct approach of matching physical addresses to IP addresses. Our team has made it possible to combine the accuracy of direct mail targeting with the modern effectiveness and assertiveness of online advertising. El Toro is able match physical addresses with IP addresses at a 95% or greater confidence level, all while operating 100% cookie-free. El Toro enables its clients to reach their consumers directly in their homes, both in their mailboxes and across all of their devices.

Date: Wednesday, August 22, 2018

Time: 2:00 p.m. – 3:00 p.m. Eastern

Cost: FREE for PICA members. Not-yet-members: $39 per Internet connection (you may have multiple people sit in on one connection.)

To Register: Fill our the registration form (2018 08-22 DPC webinar) and email to cjepps@picanet.org

A confirmation email with the connection information will be sent to you a few days before the webinar.

About the Presenters:

Meghan Darst is National Sales Executive for El Toro specializing in developing relationships and creating unique strategies for El Toro print partners.

Sean Howard is a National Sales Executive for El Toro with a focus on on-boarding and executing campaigns for printers and their clients for the entire suite of El Toro solutions.



August 22, 2018
2:00 pm - 3:00 pm