Business Greeting Cards: Small Print, Lasting Impact
Business Greeting Cards: Small Print, Lasting Impact Business greeting cards are more than just a thoughtful gesture—they are an opportunity for printing companies to help their customers strengthen relationships, stay connected, and generate repeat business. For a printing company, greeting cards can also be an excellent way to demonstrate the value of professional printing. A beautifully designed, well-printed card gives customers a tangible example of what quality print can accomplish. It can open the door to conversations about other printed products, from postcards and invitations to direct mail, brochures, premium stationery,
New 50% Tariff on Canadian Goods: What Printers Need to Know
New 50% Tariff on Canadian Goods: What Printers Need to Know The federal government has announced a 50% tariff on many Canadian imports, scheduled to take effect August 19, 2026, unless modified before that date. While the complete list of affected products is still being finalized, the announcement has raised concerns throughout the printing and packaging industries because Canada is a major supplier of paper and related products used by U.S. printers. PICA along with PGCA is monitoring developments closely. At this stage, here is what we know and what members should consider.
Why Your Receptionist’s Phone Skills Are Your Printing Company’s Secret Sales Tool
Why Your Receptionist's Phone Skills Are Your Printing Company's Secret Sales Tool When customers call a printing company, they usually need answers quickly. Whether they're requesting a quote, checking on an order, or looking for a partner for an important project, the first person they often speak with is the receptionist. That first conversation can determine whether the caller becomes a loyal customer—or hangs up and calls a competitor. In today's competitive print industry, exceptional phone skills, customer service, and sales support go hand in hand. A receptionist isn't simply answering the phone; they are
7 Modern Print Sales Tactics to Close More Jobs Now
7 Modern Print Sales Tactics to Close More Jobs Now Guest post by Pryntbase The days of dropping off donuts, leaving a generic capabilities brochure on the reception desk, and hoping the phone rings are officially over and as you know, have been for a long time. In 2026, the print industry is a much more sophisticated, technology-driven sector. Buyers are doing their research online long before they ever agree to speak with a salesperson, gatekeepers are more protective than ever, and voicemail is effectively a black hole. If you are finding that your
Catalyst of a Revolution
Catalyst of a Revolution Guest post by Wes Westmoreland Ink-stained hands methodically distributed lead soldiers into the wooden case. Robert Bell had known tough times in Scotland, and even tougher times in Dublin, but these times were different. It had been only five years since he arrived in Philadelphia and set up a press. In those few years, he had become a widely recognized printer and publisher, creating a market by offering low cost editions of well-known English writings. The Stamp Act created a shortage of paper, and the current hostilities had exacerbated the
The Biggest Website Mistake Print Companies Still Make
The Biggest Website Mistake Print Companies Still Make Many printing companies invest significant time and money into their website design, SEO efforts, and marketing campaigns. Yet despite attracting website visitors, they often struggle to generate consistent, qualified leads. This creates frustration because website traffic appears healthy, but sales inquiries remain stagnant. The reality is that many print company websites are built to inform visitors rather than convert them into prospects. While showcasing services and capabilities is important, a website should also guide visitors toward taking meaningful action. Modern buyers conduct extensive online research before contacting vendors, and if