800-849-7422 | 704-357-1150

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The Printing Industry of the Carolinas, Inc. (PICA)
PO Box 19488, Charlotte, NC 28219-9488
800-849-7422 | 704-357-1150

Join PICA

PICA serves the Carolinas’ printing industry through education, products, services, conferences, and awards, as well as support at both the local and national levels.

In addition to being the voice of the Carolinas’ graphic communications industry, PICA offers a wealth of technical and management information and various services designed to maximize your ROI.

Become a PICA Member

PICA Scanner

Catch up with all PICA Scanners

Since 1966, the PICA Awards have been the premier symbol of excellence for the graphics industry in the Carolinas. Winning a PICA Award — whether it’s a Best of Category, Special Judges’ Award, or Award of Excellence — is a great honor!

2022 Winners

PICA Awards 2023

Group Buying

Save money on the products and services you use daily with one of our many Buying Programs.

Smart Business

Work smarter, not harder – with solid, valuable information to make better-informed business decisions with PICA’s Smart Business

Human Resources Support

We have extensive expertise and information in all aspects of Human Resources.

Networking

PICA members enjoy industry-leading education and networking opportunities throughout the Carolinas. Learn More

Our Mission

To promote the common interest of the printing industry; and to help our members prosper, both individually and collectively, through fellowship, education and cooperative action.

PICA SCANNER

PICA Scanner March April 2024
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Capitalizing on Wide-Format Printing! Masterclass

July 2 @ 2:00 pm - 3:00 pm

This series will take you through the steps to enhance your Wide Format knowledge, sales and leadership.

All attendees will be receiving a Master Certificate of completion when course is finished.

You will learn how to:

  • Become an Order Maker and not an Order Taker
  • Effectively market your W-F capabilities
  • Continually train W-F Employees (end-to-end)
  • Implement processes to avoid losing money on W-F Projects
  • Initiate Teamwork from customer service, to sales and production
  • Incorporate and facilitate Vertical Markets
  • Ask customers essential Discovery Questions (saving time & money0
  • Make profit by implementing pre and post project meetings
  • Introduce W-F Printing to your current customer base
  • Utilize your capabilities to increase sales with higher profit margins

 Who should attend:

  • Owners, Leadership Team Members and Estimators
  • Wide-Format Managers, Supervisors, and Operators
  • Sales, Inside Sales, Customer Service & Account Managers

 When:

  • Week 1: March 5, 2024 – 2:00 pm – 3:00 pm
  • Week 2: March 12, 2024 – 2:00 pm – 3:00 pm
  • Week 3: March 19, 2024 – 2:00 pm – 3:00 pm
  • Week 4: March 26, 2024 – 2:00 pm – 3:00 pm

Cost:

  • Member $250 for the 1st attendee $200 for each additional attendee
  • Non Member: $500 for the 1st attendee $400 for each additional attendee

 

2024 03-05 to 26 Debbie Nicholson registration form

Master Class Educator: Debbie Nicholson: is the founder of Think to INK, LLC, a Wide-Format consulting company. Wide-Format Consultant , Columnist, Speaker and Master Class Educator and Product Developer, that helps printing companies and other industry thought leaders to increase untapped profitable growth opportunities with product innovation, technology and customer awareness.

She has 28+ years of ownership and experience in printing (i.e., color separations, wide-format printing, sublimation printing, offset printing, and design thinking).

Debbie is passionate about continual learning (CL), educating, training, and uplifting the printing industry. She gives her time graciously to inspire and motivate through Peer Groups, Webinars, and Podcasts that expand beyond printers to artists, manufacturers, and distributors in the printing industry

Details

Date:
July 2
Time:
2:00 pm - 3:00 pm
Series: