Learning How and Which Databases To Use – That Radically Improve Your Strategy, Prospects, Revenues, Margins, Productivity and Company Results
Inside and Outside Sales Reps tend to sell to whom they are comfortable selling, not who their company needs them to sell to. Databases and Class instruction allow Reps to be proactive developing targeted Customers. No longer are Reps “limited” to being reactive to Customer requests for a Quote, where low price wins. Understanding a Prospect’s objectives and goals provides an Inside Rep the opportunity to be proactive and more purposeful in their business development strategy. They are developing better, more desirable customers.
Changing Market Conditions:
Outside Reps are seldom guided or limited re. who they pursue for sales. They have bills to pay. And Buyers appear to “just need a price.” Databases however can open a totally new world of “target profile prospects” that your company has a history supplying, successfully. Databases also provide diverse target markets, from direct mail to storage & fulfillment, to specific manufacturers and premier designers and publications. Finally, with our Databases, you can access just published articles that get the immediate attention of target Prospects’ Marketing, Financial and Buyer executives.
Company Performance Benefits Expected:
Lower turnover of Sales Reps, improved organizational morale – plus improved productivity/cost of your entire company, as target Prospects more quickly generate more desirable workflow. Strategic Planning is more predictable, and worthwhile.
Key Knowledge Areas Introduced:
SIC Codes and NAICS Codes relevant to your more productive Customer base. These Databases allow you to be proactive with Target Prospects, not just reactive. Written profiles of Prospects to be pursued, and not pursued – including “Value-Added,” can
now be developed, and followed. Learn how to access different Databases, for different objectives, e.g., an effective Introduction of your company, to accompany an important Quote or Proposal, and to educate your Prospect re. an important market condition or opportunity.
Unusual Instruction Features:
All instruction recorded, promptly forwarded for attendees’ review. 3-5 Hr. Assignments each week for Class preparation and “testing” what was learned. “Experienced” Instructor available 24/7. There should never again be a shortage of prime Prospects. (Zoom instruction has proven effective.)
Fee: Five Weeks/Company (1-2 partial days/wk.) with Assignments; Class size limited to seven Students/Company. Follow-up Instruction expected. $500/Week. (Negotiable.)
If interested in learning more or registering a student(s) for the next class, please contact:
Sid Chadwick – President
336-558-4939 – sidchadwickcc@gmail.com OR
Sarah Ogburn – Research Manager/Administrative Assistant
sarahogburncc@gmail.com