New Account and Revenue Development from “Targeted Trade Show Participation”
Changing Market Conditions:
Our Industry is like a herd. If everyone, or at least a meaningful number of companies do not practice using Trade Shows for prospecting new customers – such a practice must not be worthwhile. However, we have introduced such a practice to clients who have benefited significantly from this initiative. That said, if proper planning, execution – and follow-up are not practiced with the discipline of “continuous improvement,” we do not recommend such an initiative. (Note: Most companies do not know which customers are going to which Trade Shows.)
Company Performance Benefits Expected:
With proper planning, significant and predictable new streams of additional business can predictably be gained. on multiple levels, on an annual basis. Your company becomes more valuable.
Key Knowledge Areas Introduced:
Inquiries to current major and more profitable customers are required. “Practice” re. expected conversations at Trade Shows, and Trade Show events – help prepare participants re. conversations and questions to ask, for gaining important information that leads to follow-up appointments, referrals, new services and revenue streams.
Unusual Instruction Features:
We have extensive experience re. this initiative. Setting objectives upfront – is critical. Supervision, preparation and relentless follow-up tend to generate significant annual, repeat new customer revenue. Trade Shows generate rivers of opportunities and priceless early market trends to alert “Hunters.”
• Fee: After initial discussions – $750 for a Full In-Depth Review, plus $500/Trade Show/Day plus Travel Costs – if we attend with Client – plus $300/Month if follow-up is requested. We expect Disciplined Preparations, Execution & Relentless Follow-up. Written instructions are provided. (Results can be surprising, and change your future.)
If interested in learning more, please contact:
Sid Chadwick – President
336-558-4939 – sidchadwickcc@gmail.com OR
Sarah Ogburn – Research Manager/Administrative Assistant
sarahogburncc@gmail.com