Understanding & Promoting the Superior Value of Print
PROGRAM: Understanding & Promoting the Superior Value of Print – To Win…!
Research continues to be published re. the “Superior Value of Print.” Lack of industry and association promotion of these studies seem to indicate a “National Secret” is at risk. Personally, my bias is that equipment and technology innovators are “using leverage” to dismiss their competition (of traditional print technology), and even influence government research grants that support their new corners of technology of our industry.
Changing Market Conditions:
Whereas digital is solidly grounded in one-to-one communications and entertainment, Print’s superior results for Promotion and Education & Training – are solidly established, and repeatedly reconfirmed. Yet, our industry, seemingly by intentional neglect, appears to wish such facts to not be known.
Company Performance Benefits Expected:
You will be armed with published studies, that many of your customers want and need to know, and use – for their own business self-promotion. Your employees and suppliers also want to know what the facts are – for the industry they serve. Because you educate with published research and facts, Customers tend to reward suppliers who educate them – for better business results. Your reputation becomes a source to be believed. Your business improves.
Key Knowledge Areas Introduced:
Multiple published articles – affecting most of your customers – and potential customers – are reviewed. Examples of how to present – are reviewed, videoed, and archived.
Unusual Instruction Features:
All published articles are authenticated. How and when to use these research studies – is discussed – in-depth.
Fee: $425. Instruction covers approximately 3 months of article discussions, reading assignments, and promotion drafts. (Zoom instruction has proven effective.)
If interested in learning more or registering for the next session, please contact:
Sid Chadwick – President
336-558-4939 – sidchadwickcc@gmail.com OR
Sarah Ogburn – Research Manager/Administrative Assistant