Develop A Sample Library

Samples are a primary vehicle for explaining and illustrating graphic communication principals, promotions and techniques. In many instances, samples are the only way to adequately communicate, and the supplier with the better samples for an important project or proposal – wins. Regrettably, use of samples as a competitive activity – has been forgotten by too many organizations.
• Changing Market Conditions:
Buyers tend to cherish samples – if – there are meaningful specifications, creator recognition and attribution, and project objectives – that travel with the sample. In today’s market, too few suppliers effectively use samples for winning proposals, major bids, and for entry into new accounts
• Company Performance Benefits Expected:
Attraction of experienced Sales Reps to join the company, attraction of work from ambitious graphic designers, higher win rare of Quotes & Proposals. Acceptance of better Pricing. A key for attracting and supporting satellite Reps…!
• Key Knowledge Areas Introduced:
Documentation & organization of “The System” for collecting, cataloguing and recording important sample information, plus distribution – to customers for Reps.
• Unusual Instruction Features:
Written instructions, who should be copied, and what premier local companies – use their Sample Library – effectively.
Fee: $1,900. Requires about 3 months of instruction, after initial discussion, and setting of objectivesSamples are a primary vehicle for explaining and illustrating graphic communication principals, promotions and techniques. In many instances, samples are the only way to adequately communicate, and the supplier with the better samples for an important project or proposal – wins. Regrettably, use of samples as a competitive activity – has been forgotten by too many organizations.

Changing Market Conditions:
Buyers tend to cherish samples – if – there are meaningful specifications, creator recognition and attribution, and project objectives – that travel with the sample. In today’s market, too few suppliers effectively use samples for winning proposals, major bids, and for entry into new accounts

Company Performance Benefits Expected:
Attraction of experienced Sales Reps to join the company, attraction of work from ambitious graphic designers, higher win rare of Quotes & Proposals. Acceptance of better Pricing. A key for attracting and supporting satellite Reps…!

Key Knowledge Areas Introduced:
Documentation & organization of “The System” for collecting, cataloguing and recording important sample information, plus distribution – to customers for Reps.

Unusual Instruction Features:
Written instructions, who should be copied, and what premier local companies – use their Sample Library – effectively.

Fee: $1,900. Requires about 3 months of instruction, after initial discussion, and setting of objectives.

If interested in learning more or registering a student(s) for the next class, please contact:
Sid Chadwick – President
336-558-4939 – sidchadwickcc@gmail.com OR
Sarah Ogburn – Research Manager/Administrative Assistant
sarahogburncc@gmail.com