800-849-7422 | 704-357-1150

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The Printing Industry of the Carolinas, Inc. (PICA)
PO Box 19488, Charlotte, NC 28219-9488
800-849-7422 | 704-357-1150

Join PICA

PICA serves the Carolinas’ printing industry through education, products, services, conferences, and awards, as well as support at both the local and national levels.

In addition to being the voice of the Carolinas’ graphic communications industry, PICA offers a wealth of technical and management information and various services designed to maximize your ROI.

Become a PICA Member

PICA Scanner

Catch up with all PICA Scanners

Since 1966, the PICA Awards have been the premier symbol of excellence for the graphics industry in the Carolinas. Winning a PICA Award — whether it’s a Best of Category, Special Judges’ Award, or Award of Excellence — is a great honor!

PICA Award Winners

PICA Awards 2024

Group Buying

Save money on the products and services you use daily with one of our many Buying Programs.

Smart Business

Work smarter, not harder – with solid, valuable information to make better-informed business decisions with PICA’s Smart Business

Human Resources Support

We have extensive expertise and information in all aspects of Human Resources.

Networking

PICA members enjoy industry-leading education and networking opportunities throughout the Carolinas. Learn More

Our Mission

To promote the common interest of the printing industry; and to help our members prosper, both individually and collectively, through fellowship, education and cooperative action.

PICA SCANNER

PICA Scanner May June 2024
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Unlocking Sales Success: An Educational Series on Sales Enablement Week 1

January 16 @ 12:00 pm - 1:00 pm

Embark on a transformative journey through a comprehensive 4-session workshop designed to empower sales professionals with cutting-edge strategies and tools in the dynamic landscape of sales enablement. 

Presented by Kelly Mallozzi of Success In Print, this immersive program allows participants to delve into the core principles of sales enablement, gain insights into optimizing processes, enhance collaboration, and leverage technology for success.

Tuesday, January 16 to Tuesday, February 13, 2024

Program runs Tuesdays from 12:00pm to 1:00pm EST for four weeks.

Click HERE to watch Kelly’s preview video of the series!

Tuesday, January 16 – Session 1: Foundation of Sales Enablement

Establish a solid groundwork by exploring the fundamentals of sales enablement, including its pivotal role in aligning sales and marketing efforts. Learn to identify key buyer personas and create targeted content that resonates, setting the stage for effective engagement.

Tuesday, January  23 – Session 2: Hiring, Onboarding and Developing Sales Talent

Defining sales roles, crafting job descriptions, onboarding checklists and a comprehensive plan to develop your sales talent will all be covered in this interactive session, with homework and feedback from the group and the facilitator.

Tuesday, January 30 – Session 3: Strategic Sales Communication

Master the art of compelling communication as we delve into creating impactful sales messaging. Participants will hone their skills in crafting persuasive narratives, handling objections, and tailoring communication styles to diverse audiences.

Tuesday, February 6 – Session 4: Measuring Success and Continuous Improvement

Wrap up the series by understanding available technology (CRMs), key performance metrics and a management blueprint for continued improvement and long-term sales and marketing success. Participants will be equipped with a comprehensive toolkit to navigate the ever-changing sales landscape, driving success and exceeding targets.

Tuesday, February 13 – Review of Key Takeaways & Action Items

Member rate for the series: $149 first attendee $129 each additional attendee.

Non-member rate for the series: $249 first attendee $200 each additional attendee.

Sessions are recorded you will have access to all sessions. Price is for the series not per session.

To register email Carrie Epps (cjepps@picanet.org) at PICA.

Details

Date:
January 16
Time:
12:00 pm - 1:00 pm
Series: