Business Greeting Cards: Small Print, Lasting Impact
Business Greeting Cards: Small Print, Lasting Impact Business greeting cards are more than just a thoughtful gesture—they are an opportunity for printing companies to help their customers strengthen relationships, stay connected, and generate repeat business. For a printing company, greeting cards can also be an excellent way to demonstrate the value of professional printing. A beautifully designed, well-printed card gives customers a tangible example of what quality print can accomplish. It can open the door to conversations about other printed products, from postcards and invitations to direct mail, brochures, premium stationery,
Why Your Receptionist’s Phone Skills Are Your Printing Company’s Secret Sales Tool
Why Your Receptionist's Phone Skills Are Your Printing Company's Secret Sales Tool When customers call a printing company, they usually need answers quickly. Whether they're requesting a quote, checking on an order, or looking for a partner for an important project, the first person they often speak with is the receptionist. That first conversation can determine whether the caller becomes a loyal customer—or hangs up and calls a competitor. In today's competitive print industry, exceptional phone skills, customer service, and sales support go hand in hand. A receptionist isn't simply answering the phone; they are
7 Modern Print Sales Tactics to Close More Jobs Now
7 Modern Print Sales Tactics to Close More Jobs Now Guest post by Pryntbase The days of dropping off donuts, leaving a generic capabilities brochure on the reception desk, and hoping the phone rings are officially over and as you know, have been for a long time. In 2026, the print industry is a much more sophisticated, technology-driven sector. Buyers are doing their research online long before they ever agree to speak with a salesperson, gatekeepers are more protective than ever, and voicemail is effectively a black hole. If you are finding that your
The Biggest Website Mistake Print Companies Still Make
The Biggest Website Mistake Print Companies Still Make Many printing companies invest significant time and money into their website design, SEO efforts, and marketing campaigns. Yet despite attracting website visitors, they often struggle to generate consistent, qualified leads. This creates frustration because website traffic appears healthy, but sales inquiries remain stagnant. The reality is that many print company websites are built to inform visitors rather than convert them into prospects. While showcasing services and capabilities is important, a website should also guide visitors toward taking meaningful action. Modern buyers conduct extensive online research before contacting vendors, and if
Why Branding Matters for Print Companies
Why Branding Matters & is the Ultimate Growth Engine for Print Companies When it comes to print service providers, we often obsess over the technicalities… DPI, GSM, CMYK color profiles, and the sheer mechanical roar of a strong offset press or a high-end digital press. We sell physical creative collateral. We sell the way ink hits paper. However, there is a common trap that many print shop owners fall into… the commodity trap. When you position your business solely on the hardware you own or the speed at which you can turn around a flyer, you aren’t building
Ink and Independence: The Patriotic Women Who Helped Print America
When we tell the story of America’s founding, the names that usually appear are Washington, Franklin, Adams, and Jefferson. Yet behind the revolutionary ideas that spread across the colonies stood another powerful force: the printing press. Printers carried the Revolution in ink and paper—publishing laws, newspapers, broadsides, and pamphlets that informed citizens and united the colonies. Among these printers were several remarkable women whose work helped shape the early American republic. Three of the most influential were Elizabeth Glover, Ann Franklin, and Mary Katherine Goddard. Their presses did more than print pages—they advanced liberty. Elizabeth