Business Greeting Cards: Small Print, Lasting Impact
Business Greeting Cards: Small Print, Lasting Impact Business greeting cards are more than just a thoughtful gesture—they are an opportunity for printing companies to help their customers strengthen relationships, stay connected, and generate repeat business. For a printing company, greeting cards can also be an excellent way to demonstrate the value of professional printing. A beautifully designed, well-printed card gives customers a tangible example of what quality print can accomplish. It can open the door to conversations about other printed products, from postcards and invitations to direct mail, brochures, premium stationery,
New 50% Tariff on Canadian Goods: What Printers Need to Know
New 50% Tariff on Canadian Goods: What Printers Need to Know The federal government has announced a 50% tariff on many Canadian imports, scheduled to take effect August 19, 2026, unless modified before that date. While the complete list of affected products is still being finalized, the announcement has raised concerns throughout the printing and packaging industries because Canada is a major supplier of paper and related products used by U.S. printers. PICA along with PGCA is monitoring developments closely. At this stage, here is what we know and what members should consider.
Why Your Receptionist’s Phone Skills Are Your Printing Company’s Secret Sales Tool
Why Your Receptionist's Phone Skills Are Your Printing Company's Secret Sales Tool When customers call a printing company, they usually need answers quickly. Whether they're requesting a quote, checking on an order, or looking for a partner for an important project, the first person they often speak with is the receptionist. That first conversation can determine whether the caller becomes a loyal customer—or hangs up and calls a competitor. In today's competitive print industry, exceptional phone skills, customer service, and sales support go hand in hand. A receptionist isn't simply answering the phone; they are
7 Modern Print Sales Tactics to Close More Jobs Now
7 Modern Print Sales Tactics to Close More Jobs Now Guest post by Pryntbase The days of dropping off donuts, leaving a generic capabilities brochure on the reception desk, and hoping the phone rings are officially over and as you know, have been for a long time. In 2026, the print industry is a much more sophisticated, technology-driven sector. Buyers are doing their research online long before they ever agree to speak with a salesperson, gatekeepers are more protective than ever, and voicemail is effectively a black hole. If you are finding that your
Why Branding Matters for Print Companies
Why Branding Matters & is the Ultimate Growth Engine for Print Companies When it comes to print service providers, we often obsess over the technicalities… DPI, GSM, CMYK color profiles, and the sheer mechanical roar of a strong offset press or a high-end digital press. We sell physical creative collateral. We sell the way ink hits paper. However, there is a common trap that many print shop owners fall into… the commodity trap. When you position your business solely on the hardware you own or the speed at which you can turn around a flyer, you aren’t building
Benjamin Franklin: America’s First Great Printing Entrepreneur
Benjamin Franklin often described himself simply as “B.F. of Philadelphia, Printer.” That humble title reveals the true foundation of his success. Long before he became a diplomat, scientist, or Founding Father, Franklin was a tradesman who built his life, fortune, and influence through ink, paper, type, and the printed word. Viewed through a printing lens, Franklin’s story is more than history—it is a lasting case study in craftsmanship, innovation, and entrepreneurial vision. Apprenticed to the Press Franklin entered the printing trade at age 12 as an apprentice in his brother James Franklin’s shop in