Why Branding Matters for Print Companies
Why Branding Matters & is the Ultimate Growth Engine for Print Companies When it comes to print service providers, we often obsess over the technicalities… DPI, GSM, CMYK color profiles, and the sheer mechanical roar of a strong offset press or a high-end digital press. We sell physical creative collateral. We sell the way ink hits paper. However, there is a common trap that many print shop owners fall into… the commodity trap. When you position your business solely on the hardware you own or the speed at which you can turn around a flyer, you aren’t building
Ink and Independence: The Patriotic Women Who Helped Print America
When we tell the story of America’s founding, the names that usually appear are Washington, Franklin, Adams, and Jefferson. Yet behind the revolutionary ideas that spread across the colonies stood another powerful force: the printing press. Printers carried the Revolution in ink and paper—publishing laws, newspapers, broadsides, and pamphlets that informed citizens and united the colonies. Among these printers were several remarkable women whose work helped shape the early American republic. Three of the most influential were Elizabeth Glover, Ann Franklin, and Mary Katherine Goddard. Their presses did more than print pages—they advanced liberty. Elizabeth
Don’t Call it LUCK
In the spirit of March—the month that brings us the luckiest holiday of all, St. Patrick's Day—it’s the perfect time to talk about luck. Specifically, the kind of “luck” people often attribute to success, especially in sales. The truth? What might look like luck is almost always strategy in disguise. Let’s explore five ways this plays out: Preparation Meets Opportunity To an outsider, closing a big deal might look like pure fortune. But in reality, success stems from countless hours of preparation. Strategic sales professionals research their prospects, anticipate objections, and craft tailored pitches.
How to Grow Your Print Business Using Industry Resources
How Commercial Print Companies Grow with Online Visibility and Industry Specific Resources Commercial print companies often rely on referrals, repeat customers, and long standing relationships to sustain revenue. While those channels are valuable, they can limit growth if they are not supported by strong online visibility and strategic content that attracts new buyers. Today’s commercial print buyer does research long before reaching out for a quote. They are comparing vendors, evaluating capabilities, and searching for proof that a printer understands their industry and the outcomes they care about. If your print company is not visible during that research phase,
Benjamin Franklin: America’s First Great Printing Entrepreneur
Benjamin Franklin often described himself simply as “B.F. of Philadelphia, Printer.” That humble title reveals the true foundation of his success. Long before he became a diplomat, scientist, or Founding Father, Franklin was a tradesman who built his life, fortune, and influence through ink, paper, type, and the printed word. Viewed through a printing lens, Franklin’s story is more than history—it is a lasting case study in craftsmanship, innovation, and entrepreneurial vision. Apprenticed to the Press Franklin entered the printing trade at age 12 as an apprentice in his brother James Franklin’s shop in
How Email Marketing Helps Printers Strengthen Customer Connections — Smarter than Ever
In today’s printing industry, technology isn’t just a support system—it’s a growth engine. While print remains one of the most trusted and effective marketing tools, today’s most successful printers are pairing it with digital channels like email to stay visible, relevant, and connected. Email marketing has evolved far beyond newsletters and promotions. With today’s technology, printers can deliver timely, personalized, and data-driven communication that strengthens relationships, highlights expertise, and drives repeat business—all at a relatively low cost. But technology alone doesn’t guarantee results. The real value of email marketing comes from how strategically it’s used. When done poorly, it feels